One & Only: Mercedes-Benz Visitor’s Center

Tuscaloosa is home to the only Mercedes-Benz museum outside of Germany and for over 20 years, Mercedes-Benz has been manufacturing some of their most popular automobiles right here in Tuscaloosa County. Currently, the plant is responsible for building the GLE SUV, GL SUV, the C-Class and the GLE Coupe for the North American market.

The Visitor Center, which originally opened in 1997 and was recently renovated a little over a year ago, has exhibits that displays the history of the German automaker. This architectural showcase brings to life the company’s vision of producing the finest automobiles in the world.  

The Visitor Center is an evolving, interactive tour through some of Mercedes-Benz’s greatest innovations and future automotive technological concepts. It includes vehicles ranging from a model of the 1886 Benz Patented Motor Car, recognized as the world’s first car, to the brand new 2016 GLE Coupe SUV. The museum also features iconic, classic Mercedes-Benz automobiles, authentic Mercedes-Benz race cars, a Mercedes-Benz “peerless safety” exhibit, and a gift shop. 

The center is divided into five areas that tell the story of Mercedes-Benz vehicles: innovation, performance, safety, vision and design. The Visitor Center is also a key component in the company’s new immersion program. On a weekly basis, this program brings people who work for Mercedes-Benz and its dealerships to Vance to let them learn about the company’s vehicles, history and culture, tour its facilities and test drive its vehicles.

The Visitor Center is open Monday- Friday, 8:30 am- 4:30 pm and admission is free. Factory tours are also available, but must be reserved in advance.


Be sure to visit The Mercedes-Benz Visitor Center at 6 Mercedes Drive, Vance, AL 35490. For more information, visit

Written by: Adrian Gee, TTS Public Relations Intern

IMG_0212IMG_0169Visit Tuscaloosa