a large gathering of people in the park

Tuscaloosa is a city with soul—where Southern charm meets a vibrant, ever-evolving energy. It’s a place where tradition and innovation live side by side, and where every guest is welcomed like a local. From the banks of the Black Warrior River to the heart of our thriving downtown, Tuscaloosa offers the perfect blend of comfort and excitement. With a variety of meeting venues, easy access to dining and entertainment, and the support of the expert team at Visit Tuscaloosa, planning your next event here feels less like work and more like coming home.

Our Vision

Excel in illustrating Tuscaloosa as the South’s premier college town, celebrated for its storied legacy and hospitality.

Our Mission

To stimulate economic growth and foster resident pride through tourism and promotion efforts that inspire people to visit Tuscaloosa County.

Our Core Values

  • Our family comes first.
  • Our culture fosters trust.
  • Our foundation is built on collaboration.  
  • Our efforts embrace inclusivity.  
  • Our service always comes with a smile and solutions.
  • Our results are legendary.

President and CEO

205-391-9200
Email Kelsey

Director of Community Partnerships & Group Tour Experiences
205-860-1330
Email Josh

Event and Partnership Services Manager

205-861-3414
Email Alicia

Director of Tourism

205-860-1924
Email Jasmine

Director of Finance and Operations

205-860-0256
Email Loretta

Vice President of Marketing and Communications

205-860-1310
Email Jimmy

Destination Services Manager
205-860-0379
Email Naytalia

Senior Sports Sales &
Event Development Manager
205-861-8563
Email Robins

Marketing Content Manager
205-860-1613
Email Chelsea

Contact Us

Please contact us with any further questions you have about Tuscaloosa.

Tuscaloosa Tourism & Sports
1900 Jack Warner Parkway
Tuscaloosa, AL 35401
205-391-9200

Office Hours: Monday-Friday 8:30 a.m.-5 p.m., Saturday 9 a.m.-12 noon

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TTS Board Meeting Dates

Tuscaloosa Tourism and Sports holds monthly board meetings on the 4th Thursday of every month. These meetings are held at the address provided below.

The Synergic Center
3500 5th St
Northport, AL 35476