Dressing up for gameday is a tradition in Tuscaloosa. Some people get more dressed up for the Crimson Tide than they do for church on Sunday. Saturdays in the fall are basically a fashion show, and the quad is the catwalk. There are thousands of variations of crimson, white, and houndstooth outfits on display during football season. Here’s a selection of stores in Tuscaloosa that offer Instagram-worthy outfits for gameday.


Midtown Village

This massive shopping center is home to more than 20 different clothing and shoe stores that offer a wide variety of styles. You won’t leave Midtown without finding at least one outfit, or maybe just a cute pair of shoes. Az Well, Bevello, Francesca’s, Lavish, and Soca are a few favorites of the ladies. There are several options for men as well, such as Alumni Hall, Kinnucan’s, and the Nike Factory Store. Each of these stores and boutiques can hook you up with the perfect outfit to show off in Bryant-Denny.


Downtown Tuscaloosa

Downtown Tuscaloosa is the perfect clothing destination because it is in walking distance of the stadium. So if you’ve waited until the last minute to look for an outfit (*cough* Men *cough*) then don’t worry because you can just snag an outfit on your way to the game. Effie’s and Lucca have super cute outfits for women, while the Pant’s Store and The Shirt Shoppe have great gameday options for both men and women. Any of these stores would be glad to help you find what you need to cheer on the Tide and bring in the Instagram likes.


The Strip

The Strip has several great places to find gameday outfits, but you might want to get there early. The Strip attracts thousands of people on Alabama Crimson Tide gamedays so naturally, the stores are filled to capacity. Ellie Crimson, Expeditions, and Alabama Express are several popular options to find outfits that will make you stand out of the crowd. So, although they are convenient you might want to visit those shops ahead of time because you don’t want to miss out on all the great clothing options they have. Your social media accounts will thank you.


Written by Rachel Horton