Tuscaloosa Is the Power of Travel
National Travel and Tourism Week 2021 (May 2-8) spotlights the collective strength of the U.S. travel industry.
This National Travel and Tourism Week (NTTW), there is more reason than ever to celebrate the collective strength of the U.S. travel and tourism
industry and its dynamic workforce.
The 38th annual NTTW, taking place May 2-8, recognizes the Power of Travel and the critical role our industry will play in bringing back our vibrant
communities, restoring the economy, rebuilding our workforce, and reconnecting America.
Prior to the pandemic, the travel industry was a powerful economic engine, supporting jobs and driving local economies in every pocket of America. The industry had experienced 107 straight months of growth, generated $2.6 trillion in economic output, supported 17 million American jobs, and delivered a $51 billion trade surplus to the U.S. Unfortunately, that strong growth trend plummeted last year due to the pandemic. Travel spending in the U.S. declined 42%, costing the economy $1.1 trillion, while hard-working Americans supported by travel made up a staggering 65% of all U.S. unemployment. Here in Tuscaloosa, travel spending went from $697 million in 2019 to $450 million in 2020. However, Tuscaloosa—and the travel industry—is resilient.
While we faced extraordinary challenges in the past year, our industry united like never before, lifted each other up, aided one another, and devoted ourselves fully to the task of supporting and restoring all sectors of travel. This year’s NTTW is an opportunity to turn the page to a new chapter in our industry’s story and celebrate its collective power by spotlighting the innumerable ways travel will drive recovery, bring Americans together again, and help define our country’s path forward.
Tuscaloosa is participating in NTTW by incorporating the Power of Travel content into all of our social media platforms for the week.
From the Civil Rights Trail to The University of Alabama, Tuscaloosa’s travel and tourism industry contributes so much to our local economy and our community’s unique character. From all of us at Tuscaloosa Tourism & Sports, we are so excited to share the full power of our industry—and the strength and spirit of Tuscaloosa—this NTTW.