Digital Experience Passes


Visit Tuscaloosa is thrilled to announce the launch of an exciting array of digital experience passes, offering individuals an immersive and convenient way to explore some of Tuscaloosa’s most sought-after attractions.

Designed to cater to the diverse interests of visitors and residents, these passes encompass a wide range of experiences, from cultural landmarks to culinary adventures. Families, tourists and locals alike are invited to enjoy these passes at no cost, thanks to the efforts of Visit Tuscaloosa and partners. Users are not required to download any software to utilize the passes, but they will be encouraged to install a shortcut allowing one-touch access.

The five passes included promoted by Visit Tuscaloosa are:

  1. Wings & White Sauce – A Bar-B-Que Trail: An experience that rewards patrons for trying some of Tuscaloosa County’s best-known food and most established culinary traditions. Some participating locations will offer a discount or add-on, and all of them will help you earn credits toward a limited-edition Wings & White Sauce t-shirt and a chance to win a gift card bouquet.
  2. The TCL Public Arts Passport: Visit incredible sculptures, murals and monsters in locations across Tuscaloosa to earn prizes and an entry in a drawing for a VIP experience at the 2024 Kentuck Festival of the Arts.
  3. Cities of the SEC: Now the best fans in the country can earn rewards for visiting their favorite college towns by checking in at the top restaurants, shops and attractions surrounding each gameday experience. This pass was created as part of the Cities of the SEC partnership.
  4. Tuscaloosa All-In-One Ticket: This three-day, multi-attraction pass, launched in partnership with the Alabama Tourism Department, opens doors to five of the best museums in the area and all of the adventures of Lake Lurleen State Park. This is the only pass that involves a cost to participate.
  5. AL Mural Trail: This state-wide trail, a project of the University of Alabama Center for Economic Development, offers a diverse set of murals in both urban and rural areas around the state, with several in Tuscaloosa County.
Visit Website