The Tuscaloosa area is the newest addition to Alabama’s All-in-One Ticket program. This new program delivers multi-day passes to some of the best experiences in each given city or region, offering the convenience of a digital ticket while saving money on your next adventure.

Tuscaloosa is featuring a three-day multi-attraction pass that opens doors at four of the best museums in town and all of the adventures of a nearby state park. Discover what each of these family attractions hold for your visit to T-Town!

Alabama Museum of Natural History

Travel through eras of time in this fossil and specimen-rich venue. The many wonderful exhibits provide explorative learning opportunities for the curious and adventurous. Learn all about what Alabama looked like with each passing age and view natural wonders, like the Hodges Meteorite. If your timing is right, be sure to join one of the museum’s fossil expeditions for a small extra fee.

Gorgas House Museum

The oldest building located on The University of Alabama’s campus, the Gorgas House is one of only four buildings to survive the destruction of campus during the Civil War. Built in 1829, the Gorgas House has served many purposes in its nearly 200 years. Learn more about the family it’s named for through the 19th century artifacts held here.

Lake Lurleen State Park

Enjoy the outdoors at this 1,625-acre state park that offers nearly every type of fun to be had outside. Hike, bike, fish, swim and paddle your way around Lake Lurleen. Equipment is available for rent, and if you’re looking for the stars, enjoy one of the 91 campsites for excellent sky views and relaxation.

Moundville Archaeological Park

If you’ve visited the natural history museum, you’ve already met the animals of Alabama. Now move forward to when the area was first inhabited by people. One of the most significant Native American heritage sites in the U.S. Moundville Archaeological Park has a museum and trails to show you how this regions native peoples built a thriving city.

Paul W. Bryant Museum

No trip to Tuscaloosa is complete without paying homage to arguably the greatest coach in college football. Named for Coach Paul Bear Bryant, the museum houses thousands of pieces of memorabilia that tell the legacy of the Crimson Tide and those that have led the team throughout the years.

Finally, the Tuscaloosa All-in-One ticket includes a bonus — Mildred Westervelt Warner Transportation Museum. The museum is currently free to the public, making it a delight for everyone. Architecture enthusiasts are sure to spy the art deco of the historic Queen City Pool House, the home of the transportation museum.

Make your plans to join us in Tuscaloosa and include the All-in-One ticket in your itinerary! You have three days to see all the sites once you start using it, and we’re sure you’ll find plenty more to keep you going while you’re here.

Thank you to our partners at Buffalo Rock Pepsi for sponsoring this content.

Not every city gives residents and visitors the space to choose their favorite beverage or try a new place while strolling the streets. But not every city knows how to roll like Tuscaloosa.

The City of Tuscaloosa’s weekend downtown entertainment district allows adults of legal drinking age to leave an establishment with their beverage. The DED includes Tuscaloosa Amphitheatre, Government Plaza, Tuscaloosa River Market, and the dozens of restaurants, bars, breweries and taprooms in between.

The Definite Dos to help you navigate your weekend fun:

1.   Do keep the boundaries.

Know which area you can take your to-go beverage around. A city map provides the general outline of the district and street signs designate the area as well.

2.   Do know the time.

The DED is only in effect on Fridays and Saturdays 11 a.m. to 11 p.m. and Sundays noon to 9:30 p.m.

3.   Do carry the right cup.

Make sure your drink is in the City-approved cup before leaving an establishment.

A few don’ts to keep you safe and your evening light:

1. Don’t carry your beverage out of the district or into your vehicle.

    2. Don’t leave with any other type of barware or glassware.

    3. Don’t carry more than one beverage out the door.

    Finally, do take advantage of all the great entertainment, shopping, dining and events that take place in the DED! Attend a concert in Government Plaza, take in First Friday Art Walk or maybe have fun with a progressive dinner at several restaurants.

    You can keep up with events taking place downtown by visiting our Events Calendar at

    Spring break is here, and it’s time to make the most of it! Whether you’re visiting from out of town or being a hometown tourist, there are plenty of activities in Tuscaloosa to meet your interests or pique a new one. We’re so much more than a college town — see for yourself!

    Saturdays start at the River Market

    Local vendors gather for the Farmer’s Market on Saturday morning to sell early spring vegetables, eggs, beef, flowers, cakes, soaps, fruits and so much more! Grab a breakfast burrito from a food truck and browse for fresh ingredients to host your own cooking challenge at home or snack on throughout the week. 

    Whittle down your TBR

    If your idea of an escape is into the pages of a good book, there are some wonderful places to grab the latest release or have fun hunting the stacks for a classic. In addition to Tuscaloosa’s Barnes & Noble storefront, check out the Friends of the Library Bookstore located on the side of the main branch and Ernest & Hadley Booksellers, who frequently host author events.

    Camp under the stars

    Tuscaloosa has some amazing camping opportunities to get you outside and looking up. National, state and local parks offer low-cost camping along the water with the comfort of being close to town if you forget the marshmallows. Get outside at Deerlick Creek, Van de Graaff Arboretum or Lake Lurleen State Park

    Flex your creativity

    Get messy making your own masterpiece! Kentuck Art Center offers art workshops year-round for all ages; make some family memories learning How To Draw Caricature. Or head to the Art Garage for open play art sessions or ready-to-go creative boxes to take home. Both have spring break kid camps available. 

    Get outside

    There are so many great ways to get outside around Tuscaloosa, but it’s hard to beat a few hours slinging plastic on the disc golf course at Bowers Park. Or if a scavenger hunt is more your cup of tea, take a Monster Walk downtown and along the River Walk. There are plenty of spots to stop for a tasty treat or delicious lunch along the way. 

    Live it up downtown

    Speaking of downtown, Tuscaloosa’s is not to be overlooked. Shops, boutiques, galleries, too many delicious restaurants to name and some of the best craft beverages you’ll find anywhere entice the senses to linger here. 

    Gather your tribe 

    After you take in one of Tuscaloosa’s spectacular sunsets, get together with friends and family for good times and a little competition at Civil Axe Throwing, Bowlero or Shindig Family Entertainment Center. If you have energy to burn, UpSurge Trampoline Park makes an exciting way to use it up. And if you want to test your mettle as a team, always check out Escape Tuscaloosa for the challenge. 

    Thank you to our partners at Buffalo Rock Pepsi for sponsoring this content.

    Valentine’s Day is here and the best news is that Tuscaloosa offers all you need to bring the woo! These five date ideas give you the setting to bring the romance. Combine a couple of them or use it as a springboard to customize a special treat for your Valentine.

    1.   The Pampered

    Massaged Life & Wellness Academy

    Book a couple’s massage to enjoy each other’s company in a peaceful, completely relaxing environment that invites you into rest together. This family-owned massage school provides full massage services at two price points – student provided or professional – allowing this to fit into anyone’s budget. Be sure to book two appointments when you schedule a couple’s massage.

    2.   The Hands-On

    Crimson Kitchen – A Valentine’s Cooking Class

    Partner with your sweetie to learn new cooking techniques and recipes. You’ll enjoy plenty to eat and have recipes to take home to repeat the experience again later. This is an advantage of living in a college town! Crimson Kitchen is a part of The University of Alabama’s Dining Services.

    3.   The Classic


    There’s no going wrong with a romantic dinner at one of Tuscaloosa’s long-standing romantic traditions. Be sure to make your reservations soon, and if you’re looking for a quiet dinner, book early in the evening.

    4.   The Adventure

    Lake Nicol

    Take your love’s breath away with a spectacular sunset from Lake Nicol’s cliffs. Woo them with your attention to details by packing a picnic, a blanket, and if you want it to be a surprise, their walking shoes. You won’t have to walk far though. Just at the top of the trail is a ledge to watch the sunset’s colors do their magic. To the left is a bench, or turn right for a little more rugged walk further out.

    5.   The Escape

    The Alamite

    Pull out all the stops to give them the “wow!” Tuscaloosa’s newest boutique hotel offers a Valentine’s Day special for a king standard room that includes a $100 food/drink credit to the in-house Forté restaurant or rooftop bar, Valentine’s basket in the room and breakfast for two. Everything you need in one package!

    Whatever date matches you and your sweetheart’s style, don’t forget to include the traditional Valentine touches. For local flowers and chocolates, swing by Tide Wholesale Floral Company to build your own bouquet and hand select your sweets at Peterbrooke Chocolatier.

    Thank you to our partners at Wilson Hospitality for sponsoring this content.

    Tuscaloosa continues to become a dynamic place to visit with the addition of many new and wonderful restaurants and bars that opened in 2022.  As you prepare your 2023 travel plans and add Tuscaloosa to the bucket list, be sure to consider one of our newest places to eat and drink in Tuscaloosa while you’re in town!

    New places to eat and drink in Tuscaloosa

    BISTRO 17

    If you’re looking for a spot with a fabulous Gluten free menu, Bistro-17 has you covered.  The team at Bistro 17 has curated a menu that offers healthy American comfort food, with many of those Gluten free.  The restaurant is conveniently located close to City Hall on University Blvd. in Downtown Tuscaloosa.

    Address:  2217 University Blvd. Tuscaloosa, AL 35401


    Located along the banks of the Black Warrior River, Domo serves as a takeaway market offering meat, cheese, seafood, and wine.  Their Sandwich menu, Charcuterie Board, and Boxes make for a great picnic along the Riverwalk or at one of Tuscaloosa’s many parks.

    Address:  1650 Jack Warner Parkway Suite 1008 Tuscaloosa, AL 35401


    One of Tuscaloosa’s newest dining destinations, this modern brasserie serves French-inspired staples and classic cuts on a Brasserie meets Steakhouse inspired menu.  Chef Jacob Stull offers elevated classics that are paired alongside a thoughtful wine list and an excellent bar program.  Located in The Alamite, this Downtown Tuscaloosa spot is open for breakfast, lunch, and dinner and reservations can be made. 

    Address:  2321 6th St. Tuscaloosa, AL 35401


    Handcrafted, boiled, and baked fresh daily.  A staple in Homewood, Alabama, this spot is now open daily for breakfast and lunch in Tuscaloosa, with bagels and cream cheese, bagel sandwiches and wraps, other baked goods and gourmet coffee.  Located on 15th street in the former Hoo’s Q restaurant, this family-owned bagel shop was a great addition to the Tuscaloosa community this year.

    Address:  101 15th St. East Tuscaloosa, AL 35401


    If you’re looking for Alabama’s largest Tequila selection, the new Jalapeños Downtown location is where you need to be.  Jalapeños has been a longtime favorite in Tuscaloosa and Northport for years and when the opportunity presented itself to return to their very original location they couldn’t pass it up.  This Downtown location in Temerson Square features some of Jalapeños favorite Mexican dishes with unique additions, margaritas, Spanish wines, signature cocktails and … Tequila! 

    Address:  405 23rd Ave. Tuscaloosa, AL 35401


    If you’re seeking an elevated rooftop experience with views of Downtown Tuscaloosa and Bryant Denny Stadium, Roll Call is your new spot! Located above The Alamite, the team serves creative cocktails, local and craft beers, artisanal wines, small plates menu led by Executive Chef Jacob Stull, and good spirits.  We’ll meet you at the top!

    Address:  2321 6th St. Tuscaloosa, AL 35401


    If you’re looking for a Cali-Mex restaurant, then SoCal Cantina is the spot for you.  The best of Miami has brought its award-winning margaritas and tacos to Tuscaloosa.  With two bars, a wide selection of Southern California style bites and specialty margaritas made with only the freshest ingredients, it’s certainly a one-of-a-kind vibe!  Born as a pop-up in the heart of Miami, SoCal Cantina was built with one main goal – to be a place where good vibes, mixed with outstanding food and drinks could hang out in harmony.

    Address:  2308 University Blvd. Tuscaloosa, AL 35401


    Owned by a Tuscaloosa local and female entrepreneur, Yazmyn Rozier, the Veganish Market offers many gluten free, dairy free, and plant based items.  On the menu you can find anything from plant-based ice cream to small plates and bowls, smoothies, and mock tails.  The idea behind Veganish was to not only create a menu that caters to the vegan community but also the vegetarians, pescatarians, flexitarians, and those transitioning into a plant-based lifestyle.

    Address:  2128 University Blvd. Suite B. Tuscaloosa, AL 35401



    Based out of Mobile, Alabama, Mo’Bay Beignet Co.’s original hot and fresh beignets, signature syrups and freshly brewed coffees is something you just don’t want to miss out on! Located in Temerson Square, Mo’Bay’s hours allow for guests to enjoy their treats for breakfast or for a must-have late night snack.

    Address:  401 23rd Ave. Tuscaloosa, AL 35401 



    Another new spot opened in Temerson Square is Atomic Cocktail Bar.  As a lively cocktail bar, they are proud to serve high-end cocktails, beer, and wine.  You’ll find Atomic located directly below Dillard’s Chophouse.  You’ll find the entrance on the side of the building located on Greensboro Avenue.

    Address:  2330 4th St. Tuscaloosa, AL 35401


    Locally owned in Tuscaloosa, BobaMania has become quite the popular treat in and around Tuscaloosa!  Now with their second location in Midtown Village, the Bubble Tea House’s most popular drink is the Brown Sugar Boba Tea and the most popular topping is the Strawberry popping boba.  They’re open seven days a week making it easy to give it a try anytime!

    Address (Downtown):  1914 University Blvd. Tuscaloosa, AL 35401
    Address (Midtown Village):  1800 McFarland Blvd. E, Suite 434, Tuscaloosa, AL 35404



    What started out as a place for college students quickly became a place for the whole community in Starkville, Mississippi.  Coming soon to The Strip in Tuscaloosa, this coffee spot focuses on customer service and makes sure the Strange Brew experience is the best.  All of their coffees are roasted in small batches with care and are delicious.  In addition to coffee, they enjoy coming up with fun baked goodies that will change seasonally.  This new location will be located next to the iconic Gallettes bar.



    We love when Alabama’s sports legends invest back in the Tuscaloosa community! JaMychal Green, an Alabama native and a star for the Crimson Tide’s Basketball team from 2008 until 2012, will be at the helm of this new restaurant opening on The Strip.  Guests will find We Dat’s in the former home of Little Italy, which was a staple on The Strip for years.  Already doing business with multiple locations around New Orleans, We Dat’s will specialize in Cajun-style chicken, shrimp and catfish with loaded sides to match.  Take-home spice mixes and sauces will also be available for sale.


    This is just a quick glimpse into some of the many new places eat and drink in Tuscaloosa that opened during 2022.  Ready to plan your visit?  Request a visitor’s guide today, or explore some of our upcoming community events.

    Roll Tide!

    Tuscaloosa, AL – Several Tuscaloosa County hotel and hospitality partners were recognized as well-deserved industry leaders during an event last week hosted by Visit Tuscaloosa at the Dinah Washington Cultural Arts Center.

    On Thursday, November 3, Visit Tuscaloosa hosted the second annual Tuscaloosa Tourism Bash, an event designed to celebrate the hospitality and tourism industry and an opportunity to recognize exceptional hospitality partners. President and CEO Kelsey Rush, along with the Visit Tuscaloosa team, had the honor of surprising five individuals as Tuscaloosa County Hospitality Champions of the Year award recipients. There were four award categories: Hotel General Manager of the Year, Restaurant General Manager of the Year, Hotel Sales Professional of the Year and Archibald-Williams Hospitality Trailblazer.

    The Hotel General Manager of the Year, Chereé Slaten, works for Triad Property Management. This award recognizes a hotel owner or general manager who shows exemplary customer and community service, is excellent in employee relations and motivates a team to pursue greatness.

    Holding 14 years of experience with Triad Property Management, Slaten currently is the Regional Director of Operations. In her nomination, colleagues spoke highly of her leadership skills, diligence and positive approach.

    The video announcing Slaten’s selection, which was shown at the event, can be viewed here:

    The Restaurant General Manager of the Year, Craig Williams, own and operates The Avenue Pub and The Wine Market. This award recognizes a restaurant owner or general manager who shows exemplary customer and community service, is excellent in employee relations and motivates a team to pursue greatness.

    Williams was lauded for his spirit of hospitality and advocacy for the city’s restaurant scene. It also was noted that Williams regularly serves in the role of mentor to his staff, student interns and others across the industry.

    The video announcing Williams’ selection can be viewed here:

    The Hotel Sales Professional of the Year, Heather Dill, comes from Embassy Suites by Hilton Tuscaloosa Downtown. Designed to recognize an individual who promotes and demonstrates excellence in the field of sales in hotels, this honoree goes above and beyond to build customer relationships, is creative in developing new business, and is a team player that motivates their team to excel.

    Along with a well-established history of sales success, Dill was recognized for civic engagement. She serves as an adjunct faculty member at The University of Alabama and has served prominently on several committees, including an active role on the Elevate Advisory Committee for Cultural Arts and Tourism and on the West Alabama Chamber of Commerce Board of Directors.

    The video announcing Dill’s selection can be viewed here:

    The final recipients for Tourism Bash were awarded Archibald-Williams Hospitality Trailblazers. These individuals support the community’s hospitality industry or are in a non-managerial position at a hotel and put care into action and personify the heart of hospitality.

    The first recipient, Sandra Fincher, has served Tuscaloosa’s hospitality sector with distinction for more than a decade. Currently a Housekeeper Extraordinaire at Holiday Inn Express & Suites University, her colleagues recognized her commitment to guest service, teamwork and dependability.

    The video announcing Fincher’s selection can be viewed here:

    Heide Patton with Travelodge Tuscaloosa was the evening’s final honoree. Currently a night audit clerk, her nomination cited Patton’s courteous nature and proactive approach have endeared to coworkers as well as guests for more than 20 years.

    The video announcing Patton’s selection can be viewed here:

    “It is a genuine privilege to celebrate Tuscaloosa’s hospitality workers and honor some of the industry’s key contributors,” said Kelsey Rush, president and CEO of Visit Tuscaloosa. “As Tuscaloosa hosts more visitors than ever and the city enters an exciting season of development and prosperity, Visit Tuscaloosa will continue to shine a light on the pivotal role this group plays in our experience economy.”

    As Tuscaloosa’s destination organization, Visit Tuscaloosa is a community asset that strengthens the economic position and vitality of Tuscaloosa County through promotion, programming and advocacy. These efforts ultimately provide opportunity for our residents and create awareness for our destination. Visit Tuscaloosa’s sales and marketing efforts generate revenue for the community and enhance Tuscaloosa’s public image as a dynamic place to live, work, play and visit.


    Group photo taken in front of red, blue and gold balloon arch. Facing the camera from left to right are Heather Dill, Sandra Fincher, Craig Williams, Heide Patton and Chereé Slaten
    From Left: Heather Dill, Sandra Fincher, Craig Williams, Heide Patton and Chereé Slaten

    Fishing Black Warrior River Tailraces in Tuscaloosa County when the Spillways are Running

    Editor’s Note: Russell Jones of Coker, Alabama, is a USCG Certified Guide on the Black Warrior River in Tuscaloosa County, as part of the Alabama Guide Service. Tailrace fishing below Bankhead and Holt dams can be outstanding during certain times of the year because you can catch a wide variety of fish at night, as well as during the day. The success of tailrace fishing is dependent on how much current is being generated by the hydroelectric plants, the spillways and/or both. The amount of current and the color of the water in the tailraces will dictate how you should fish, and what lures you should use. You can contact Russell Jones at 205-454-7313;; and Facebook

    When the Warrior River starts to flood upstream of Bankhead Dam, often the spillways will be opened to allow some of that excess water to move downstream. Depending on how many of the spillways are open, this time can be dangerous to fish in the tailrace. However, if you can see slack water and stay there, you’ll catch a good number of fish.

    Usually when the spillways are open, the water will be muddy. So, I’ll fish with bright-colored lures. I’ll be using a Rat-L-Trap, a spinner bait, brown – or green-colored Valiant jigs and an Alabama Rig with big white swimbaits on it. Then, I’ll try to cast it out and get it in the current. We’ll still be looking for the same type of fish that hold in the tailrace – spotted and largemouth bass, saltwater striped bass, hybrid striped bass, catfish, white bass, drum, skipjack (hickory shad) and any other fish that have come upriver to feed on the abundance of shad holding and feeding in that swift water.

    Another tactic that I may use when there’s a lot of current coming from the spillways and/or the hydroelectric plant is I’ll cast topwater lures in the slack water just off the current. I’ll be using a walking bait like the Zara Spook, a popping bait and a buzzbait. Many times, some of the better-sized fish may be holding on that current seam between the slack water and the current from the dam. When those fish see activity on the surface, they’ll often attack.

    Editor’s Note: Adam Hollingsworth is the president of the University of Alabama Fishing Team and explains, “I went back to college because I spent the first years of my life after high school in the military and as a police officer. I eventually want to be a U.S. Marshal. I currently have a degree in criminology and plan to start my master’s degree at the University of Alabama in the fall of 2022.” 

    In the future, the City of Northport, Alabama, while working together with others, is hoping to build a facility where 200 boats can launch and have a bait shop, as well as offer many parking spaces.

    Right now, several boat ramps are close together on the lower end of Holt Lake. Rock Quarry Boat Ramp ( and Rocky Branch Launch (, that’s larger than Rock Quarry, are only one mile apart. Deerlick Creek Campground ( is located in-between these marinas and isn’t as big. When you come out of Rock Quarry Boat Launch you’ll see Eagle Cove Marina (, which is where anglers generally will meet to start a tournament. When you combine the capabilities of all the marinas right now, 100 boats can be launched for a tournament.

    One of the best bass-fishing locations as you come out of Rock Quarry Marina and go north toward the Lock 17 Dam, is Red Eye, found on the right-hand bank as you go upriver and only a 10-minute ride. You’ll go past a coal chute where coal is loaded on barges. Generally, barges are parked on the other side of Red Eye. Several sandbars come off of this spot, and one of them is very shallow. On the weekends, many pleasure-boat riders will park there and have a party. I’ve found that the outside edge is a good place to catch fish, and that the sandbar usually produces best when there’s a current coming through the lake. 

    Hollingsworth reeling in bass at Holt Reservoir.

    Tuscaloosa, AL– The Tuscaloosa Tourism and Sports (TTS) board of directors has announced Kelsey Rush as president and CEO in waiting for the organization.  Don Staley continues to serve TTS as their president and CEO and will do so until his retirement.

    Rush returned to TTS one year ago as the vice president of marketing and communications after having spent five years with the organization between 2010 and 2015.  Beginning her career with the organization, she worked in the capacity of a sports sales marketing representative as well as the director of event operations.  Rush left the organization in 2015 to pursue new opportunities in Nashville, Tennessee with her husband.

    “As I transition out of my role as president and CEO at TTS, it’s my belief that Kelsey and the board will execute our succession plan and the organization will achieve new heights under her leadership and vision to become one of the top destination marketing organizations in the region,” said Staley.  “TTS’ brightest and most innovative days are ahead and I look forward to watching and contributing to its success in a different way.”

    Staley was responsible for hiring Rush in 2010 and the two have worked together in various capacities since then.  TTS brought Staley back to the organization in 2017 as the president and CEO after spending time as the executive director of Foley Sports Tourism.  The organization has witnessed great growth over Staley’s tenure, which has experienced increased hotel rooms around the community, a significant number of events, boosted agency funding, growth in staff and much more. 

    “It has been a tremendous honor to serve as the president and CEO of TTS for the past five years and I am incredibly proud of everything that our team has accomplished together during this period,” said Staley.  “We’ve made meaningful progress toward the promotion and economic impact for our community and have made some of the best friends of my life while at TTS.  While my tenure isn’t quite up yet, I am incredibly thankful for the many years I’ve had the opportunity to work in this great community.”

    Rush has both nonprofit and private sector experience.  Prior to returning to TTS, she served as the vice president of marketing and communications for Bryant Bank, a community bank based in Alabama that grew from the seventh largest bank in Alabama to the fourth in 2021 based on asset size during her time there.  Her experience ranges from strategic marketing and communications, brand management, business development, community relations, sales and fundraising, event management, and media buying.

    “Kelsey has gained experience at every turn in her career as a marketing vice president for a large corporation as well as working directly in the tourism and nonprofit industry,” said Max Karrh, TTS vice chair and a SVP at Bryant Bank.  “She brings the experience necessary to move TTS – a destination marketing organization – forward in the trajectory that Don Staley has the organization heading now.  The board of directors is proud of the TTS team and its success in creating tourism opportunities for West Alabama.”

    Rush has taken on an active role in the community and is currently on The Chamber of Commerce of West Alabama’s executive committee as the vice chair for marketing and communications.  She earned the highest honor bestowed by the Chamber, the Charles H. Land Member of the Year, in 2020. Rush volunteers for Junior Achievement and has engaged with several organizations such as Tuscaloosa’s One Place, Young Tuscaloosa, the PARA Foundation, United Way, and more.  Rush is pursuing her masters in advertising and public relations with a concentration in marketing communication management through The University of Alabama’s Bama by Distance program and will graduate in December and completed her travel marketing professional (TMP) certification through the Southeast Tourism Society in 2014.

    “TTS is excited about the opportunity to work with Kelsey as our new president and CEO in waiting.  She has the experience and the talent to excel this organization to new heights,” said Samyra Snoddy, TTS board chair and senior revenue officer for the City of Tuscaloosa.  “We have been extremely pleased with her and appreciate her dedication to TTS and her passion for serving our community.  We look forward to a vibrant and flourishing future for our organization as she continues the exceptional path Don Staley has laid out.”

    Kelsey Rush - Tuscaloosa Tourism and Sports
    Kelsey Rush, Tuscaloosa Tourism and Sports


    The T-Town Edition

    It’s beginning to look a lot like Christmas in and around the Tuscaloosa and Northport area! While we had one of the most beautiful fall seasons, the leaves have now fallen and there’s a slight chill in the air.  We now turn to some of our most beloved holiday events of the year. In this edition, we’ll share a few of our favorite festivities, so get your scarves, grab your friends and family, and get ready to have a magnificent time!

    Tuscaloosa Tinsel Trail
    benefiting Tuscaloosa’s One Place

    Beloved by all, the Tuscaloosa Tinsel Trail has become a hallmark of the holiday season in West Alabama. Nearly 200 festive trees, combined with the ice skating rink at Government Plaza, allow anyone who visits the opportunity to create traditions that make you feel right at home. Feel the joy of the holiday spirit and select your favorite trees as you stroll through Government Plaza. The Tinsel Trail runs through January 17th.

    Check out all of the fun activities taking place along the trail and learn more here!

    Location: Government Plaza – 2106 6th St, Tuscaloosa, AL 35401
    Parking: Free parking is available on-site in the City’s parking deck.

    Holidays on the Plaza
    ice skating fun and more

    Skate the night away and cherish this delightful cold weather with your friends and family in style. Whether it’s your first-time skating or you’re a seasoned professional, you’re bound to have a blast out on the ice as you overlook the Tinsel Trail – all located within Government Plaza. We are so thankful that the City of Tuscaloosa hosts this for all to enjoy this time of year!

    For more information, hours, and tickets, click here.
    Tip: Don’t forget to bring socks for the skates that are provided.

    Location: Government Plaza – 2106 6th St, Tuscaloosa, AL 35401
    Parking: Free parking is available on-site in the City’s parking deck.

    45th Annual West Alabama Christmas Parade
    super heroes celebrating Christmas

    The 45th annual West Alabama Christmas Parade is happening at 6:30 pm on Monday, December 6th. This parade, put on each year by the Tuscaloosa County Park and Recreation Authority, is one of the biggest Christmas parades in the state! Get bundled up and prepare for an amazing parade through Downtown Tuscaloosa. This year’s grand marshals include Jheovanny Gomez, Nancie Blewitt, and Pam Parker.

    A tree lighting ceremony will take place on the steps of the Tuscaloosa County Courthouse prior to the parade at 5:15 pm.

    To get all the details, visit their website here!
    To view the parade map, click here.

    Dickens Downton
    a victorian Christmas celebration in historic downtown Northport

    Dickens Downtown is hosted by the Merchants of Historic Downtown Northport, and it is a FREE family event celebrating the Christmas spirit and the joy of giving. At 5 pm on December 7th, attendees can expect live caroling performances, Father Christmas, snow machines, a tree lighting, and live artist demonstrations. In addition, excerpts of A Christmas Carol by Charles Dickens will be read at Shirley Place and hundreds of people will be dressed in Victorian-era costumes inspired by the popular novel. 

    For more information about Dickens Downtown, check this out!
    Location: Main Avenue in Historic Downtown Northport

    Hotel Capstone’s Jingle Bar
    a hotel bar filled with the Christmas Spirit

    Get toasty with the elves at Hotel Capstone. Join them for a SELFIE-worthy explosion of Christmas decor, elf-approved holiday cocktails, and magical moments with friends! Book your office party or just grab a group of loved ones for a festive evening of holiday cheer! This will be open until January 2!

    For more information visit here.

    Check Out These Additional Events!

    Dec. 5 at 3 pm: Tinsel Trail Pet Night
    – Dec. 10 at 6 pm: Tinsel Trail Family Night
    – Dec. 10 at 7 pm: Alabama Choir School Winter Concert, Moody Music Bldg. Purchase tickets here.
    – Dec. 12 at 2 and 6:30 pm: The Nutcracker, presented by the Tuscaloosa Community Dancers at
    the Bama Theatre
    – Dec. 13 at 7 pm: Tuscaloosa Symphony Orchestra Annual Holiday Concert, UA School of Music.
    Purchase tickets here!
    – Dec. 16 at 6 pm: Movie by Moonlight Drive-In, supporting DCH Foundation. Learn more here.



    Tuscaloosa, AL – President and CEO Don Staley has announced the promotion of Stan Adams to Executive Director of Sports for Tuscaloosa Tourism and Sports (TTS) effective immediately.  Adams, who has been with the organization in a full-time role since 2017, most recently held the position of Director of Sports.

    “Since Stan’s return to Tuscaloosa, he quickly made his professional mark in sports tourism locally, regionally, and nationally,” said Staley.  “He is a bright star in our profession because of his dedication to his career, and TTS and West Alabama are very fortunate to have someone of his caliber promoting our destination.”

    The announcement came after TTS’ executive committee for the board of directors approved the request by Staley.  Adams began his career in the sports tourism industry as an intern for TTS in 2015.  Upon graduating from The University of Alabama with a master’s in sports management, he joined the Wicomico County, Maryland team as a sports marketing representative in 2016.  In 2017 he returned to TTS as the sports sales manager.  Adams is also a young professional member with Sports ETA, the sports events and tourism industry’s association that provides essential resources for sports commissions, sports destinations, sports event owners, and industry partners.

    “I want to thank the TTS board of directors and Don Staley for having the confidence in me to take this next step in my career,” said Adams.  “Tuscaloosa is home for me – it’s where I went to school, started my career, and found my fiancé.  I look forward to continuing the success we have had at TTS and taking our organization to new heights through sports tourism.”

    Tuscaloosa Tourism and Sports’ mission is to promote and develop local tourism and sports industries to stimulate Tuscaloosa’s economy and enhance the quality of life for all Tuscaloosans. TTS generates lodging, dining, shopping, and entertainment revenue for the City. TTS is a destination marketing organization that promotes tourism to leisure travelers, conferences, conventions, sporting events, and more. To learn more, go to


    We get it, putting together an itinerary can be overwhelming with vast options to select from.  And in Tuscaloosa, the tide rolls all year long with things to do, people to see, and places to be!  So, we want to share Tuscaloosa itineraries to help.  Up first, a 48-hour, fun-filled schedule that offers you a taste of all things Alabama.  While the itinerary below would be best suited during a non-football weekend, you can certainly hit these spots while in town for a football weekend, too!  Either way, this itinerary is pretty legendary…

    Day 1

    8:30 am – There’s nothing like specialty coffee and doughnuts to kickstart your day! Babe’s Doughnuts serves unique donuts such as Heath Bar donuts, fruity pebbles, and even rich red velvet, yum!  They also have stellar breakfast wraps.

    9:30 am – Now it’s time to learn about Alabama football. Roll Tide! The Paul W Bryant Museum exhibits artifacts and memorabilia that trace their long history. The museum includes state-of-the-art displays enhanced by videos highlighting great players, plays, and games, and is open Tuesday – Sunday.  Members and children under 5 are free. Non-member admission for an adult is $5 and children (K-12) are $3.

    11:00 am – If it’s a nice day, stroll down Paul W Bryant Drive after exiting the Bryant Museum.  Walking out the door, you’ll be greeted by Sewell-Thomas Stadium, Coleman Coliseum, the Mal M. Moore Athletic Facility, and more.  It’s the heart of Alabama’s athletic facilities.  Continue west down Bryant Drive as you make your way towards Rama Jama’s – the perfect bama-fied restaurant for lunch. Rama Jama’s is a sports-centric bar and grill for American eats including all-day breakfast, sandwiches, and shakes. We’re talking about the Large Touchdown Burger Platter, an 8oz burger with a fried egg, choice of hash browns or french fries, and a drink.

    1:00 pm – Now let’s head for the Quad!  As you walk from Rama Jama’s hit up Bryant Denny Stadium, the Walk of Champions, the legendary Coaches Walk, and Tuska.  This whole area offers many Instagram-worthy photo opps!  As you mosey on to the Quad, which is also home to our beloved Denny Chimes, you’ll find a 22-acre quadrangle in the center of UA.  Take time to soak up the sun and explore that area of campus. Surrounding Denny Chimes you’ll find hand and footprints of past Alabama team captains in the concrete.

    3:30 pm – Another classic part of an “Alabama Gameday” experience is Gallettes. You must try one of their famous gameday Yellowhammers! The atmosphere is easygoing and it’s a refueling hang out spot loved by locals and visitors alike.

    6:00 pm – Who’s hungry for steak? One of Tuscaloosa’s beloved local gems is Nicks in the Sticks. With traditions like their famous “Nicodemus” and pinning dollar bills to the ceiling, this classic joint is almost always packed out, so come a little early and enjoy yourself.  Our mouths are watering just thinking about that filet wrapped in bacon and their dinner rolls.

    8:00 pm – Now you’re ready for some live music, right? Temerson Square is a tremendous place to scout out local, live music! From country to rock and alternative, there will be such a wide variety of music.  You’ll have many options to end the night with in this area.

    Day 2

    7:30 am – If you enjoy a good run or walk, hit up the Tuscaloosa Riverwalk or campus – or both!  There’s something so motivational about running along the Walk of Champions. It’s like you can feel the presence of legends right there.

    9:00 am – Another incredible breakfast joint is The Waysider.  You feel like you’re at home the moment you step in – much like how legendary Coach Paul “Bear” Bryant felt when he at there, too. Their customer service always guarantees a happy visit, too. Be sure to check out the homemade biscuits and beignets or their incredible sugar-cured ham!

    10:30 am – Now it’s time to buy some Alabama swag.  Check out the University’s Supe Store to find some of the best Bama gear.  Speaking of Alabama swag, another spot to explore (if you didn’t yesterday) is The Strip.  While it’s home to many bars and restaurants, there are a few other spots you can purchase gameday attire.

    1:00 pm – Lunchtime (so much food!) Local Tip: Innisfree goes far beyond a bar. They have some of the most delicious grub that never fails to surprise people! For example, the secret menu item is the Irish Gold Chicken Fingers, which are out of this world. On gamedays, this spot is packed with fans as the bar boasts many TVs, making it perfect to keep up with all-things sports.

    2:30 pm – Now it’s time to explore the beautiful and revitalized area of Downtown.  If you have the kiddos with you, the Children’s Hands-On Museum is a great place that allows little ones to explore, create, and discover! There are also a plethora of storefronts, eateries, and attractions to entertain those of all ages.  Some long-time retail spots downtown include The Locker Room, The Pants Store, and The Shirt Shop.

    4:30 pm – Before heading to dinner, you might want to take a quick break in the downtown area.  If you’re looking for a park, head over to Government Plaza.  Need a quick drink, a solid charcuterie board, or something sweet?  Check out The Wine Market.

    6:00 pm – It’s dinner time! Baumhowers Victory Grille is one of those places you can’t miss while in town. If you’re an avid Alabama fan, you’ll probably recognize that name.  Alabama football legend Bob Baumhower is the owner of this local spot and the restaurant is home to the weekly radio show “Hey Coach with Nick Saban” during football season!

    8:00 pm – There’s nothing like ending the day with drinks at a friendly, homey brewery. We have two local breweries in town that both offer wonderful atmospheres. But if Black Warrior Brewery and Druid City Brewing Company aren’t your style, don’t fret, our website can help with that.  Fun fact: Druid City is famous for their wall-art and it’s not uncommon for you to see art featuring legends like Coach Nick Saban or Bear Bryant.  It’s another perfect spot for a selfie in T-Town. For a starry night, Hotel Indigo’s The Lookout Rooftop Bar is a beautiful place to admire the city from above with a beautiful view of the Black Warrior River.

    While Tuscaloosa offers a unique blend of sports, history, outdoor adventures, music, and food for every palate, we hope that you enjoyed this “Alabama” themed itinerary featuring legendary history, popular gameday spots, and just all-around one-of-a-kind experiences that only Tuscaloosa has to offer.  Stay tuned for more!

    Ready to plan your trip? Request a free Visitor’s Guide by clicking here!