About Us

Tuscaloosa is a city with soul—where Southern charm meets a vibrant, ever-evolving energy. It’s a place where tradition and innovation live side by side, and where every guest is welcomed like a local. From the banks of the Black Warrior River to the heart of our thriving downtown, Tuscaloosa offers the perfect blend of comfort and excitement. With a variety of meeting venues, easy access to dining and entertainment, and the support of the expert team at Visit Tuscaloosa, planning your next event here feels less like work and more like coming home.

Our Vision

Excel in illustrating Tuscaloosa as the South’s premier college town, celebrated for its storied legacy and hospitality.

Our Mission

To stimulate economic growth and foster resident pride through tourism and promotion efforts that inspire people to visit Tuscaloosa County.

Our Core Values

• Our family comes first.
• Our culture fosters trust.
• Our foundation is built on collaboration.  
• Our efforts embrace inclusivity.  
• Our service always comes with a smile and solutions.
• Our results are legendary.