A vintage movie theater with a prominent marquee sign reading 'BAMA' illuminated at dusk in Tuscaloosa, Alabama.

Explore Digital Passes

Unlock the Best of T-Town—Right from Your Phone
From craft beer trails to scenic strolls and everything in between, our free digital passes make exploring Tuscaloosa County easy and rewarding. Sign up, check in, and score exclusive perks while discovering local favorites. No app to download.

A large red dog statue stands on a trailer with 'KENTUCKY' written on it, surrounded by trees in Tuscaloosa, Alabama.

Art is everywhere in Tuscaloosa, from the Riverwalk, to the sides of our buildings downtown, to our very own Kentuck Art Center, which is the headquarters to the world-renowned Kentuck Festival of the Arts. Explore these places and more with the TCL Public Arts Passport.

Walk in the footsteps of history and discover the powerful stories that helped shape Tuscaloosa—and the nation.

A circular pavement marking with the words 'Civil Rights Trail' and a hand with the number 16 in Tuscaloosa, Alabama.
A tempting bread pudding with a swirl of caramel sauce, ready to be savored in Tuscaloosa, Alabama.


Explore Tuscaloosa’s rich foodie culture with this new, interactive digital pass, designed to guide you through just some of the best eats in Title Town. Check in at each of the 15 participating restaurants and bakeries to earn prizes.


The Tuscaloosa area is the newest addition to Alabama’s All-in-One Ticket program. This program delivers multi-day passes to some of the best experiences in each given city or region, offering the convenience of a digital ticket while saving money on your next adventure.

A carved bird statue at Moundville Archaeological Park, representing a cultural artifact in Tuscaloosa, Alabama.
A display of football trophies and memorabilia, showcasing historic achievements in Tuscaloosa, Alabama.


In partnership with Destination Marketing Organizations (DMOs) from all the cities in the Southeastern Conference, we are happy to offer the Visit the SEC mobile pass. Now, the best fans in the country can earn rewards for visiting their favorite college towns by checking in at the top restaurants, shops and attractions surrounding each gameday experience.


The Alabama Mural Trail encourages both locals and tourists to discover Alabama off the beaten path. The trail offers a diverse set of murals in both urban and rural areas around the state. When exploring the trail, travelers might find depictions of everything from a historical display of the civil rights movement, to a scene from To Kill a Mockingbird, to a set of angel wings.

A vibrant mural on a building's facade, featuring geometric shapes and bold colors, with a cityscape backdrop in Tuscaloosa, Alabama.