We’re thrilled to announce this year’s Retail Trail — now bigger and better than ever! Instead of a single day, the celebration has been extended into a four-day shopping experience running from Thursday, December 4 through Sunday, December 7.
Enjoy exclusive discounts, festive fun, and special promotions all weekend long as local retailers come together to spread holiday cheer across our community.
Interested businesses are encouraged to participate! Please review and complete the Google form linked below at your earliest convenience. While we’d love your responses soon, the final deadline to submit is Wednesday, October 15.
Don’t miss out on being part of this beloved local shopping tradition!
Kickoff Event – Thursday, December 4 | 4–6 p.m.
The festivities begin with live music, photos with Santa, and family-friendly activities hosted by the Tuscaloosa Downtown Merchants Association (TDMA). Businesses not located on a main downtown street are welcome to partner with a University Boulevard merchant or set up a booth downtown.
Christmas Festivities Throughout the Weekend
Downtown will be fully decorated for the holidays, complete with live Christmas music and free photos with Santa under the TDMA tent. Shoppers can pick up Retail Trail Bingo cards at the TDMA hub or other participating locations along University Boulevard.
Bingo cards will include:
- Specials from participating businesses
- A Retail Trail map
- Links to all participating merchants, also shared on TDMA’s Instagram
(Please note: only TDMA member businesses will be listed on the Bingo card.)
Bingo Cards & Goodie Bags
Completed Bingo cards can be turned in at Alice Maxwell. Shoppers who submit a completed card will receive a goodie bag. Participating merchants are asked to donate 100 small promotional items (pens, stickers, coupons, etc.) for these bags.
Giveaway Baskets
TDMA will also be creating 3–4 prize baskets filled with gift cards, merchandise, and other donated items. Shoppers can enter to win by:
- Visiting participating businesses
- Following TDMA on Instagram
- Submitting a completed Bingo card
Join us in making this year’s Retail Trail the most festive yet! This is a wonderful opportunity to celebrate the season, support local shopping, and connect with the community.
